nike pestle analysis

nike pestle analysis

As a company that produces and sells physical goods, Nike is, however, always subject to changes in tax and manufacturing laws. A good social status means a lot for modern corporations, so. The following political external factors determine some of Nike’s strategies: Stable political conditions in most major markets present opportunities for Nike to grow its business in these areas. Founded as Blue Ribbon Sports in the year 1964, it was officially named as Nike, Inc on 30th May, 1970. In relation, the company has opportunities to integrate mobile technologies in its products to capture consumers who frequently use mobile technologies, such as mobile apps and online tools. Pest Analysis On Nike - December 2nd, 2010 Nike, Inc. (pronounced / na ki /) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. In recent years, there hasn’t been too much of a crackdown on this, but it’s still valuable to consider. 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As one of the major firms in the global sports shoes, apparel and equipment market, Nike Inc. must address these external factors to ensure business dominance in the industry, especially when considering the presence of aggressive competitors like Adidas. Roper, K. (2012, November). (Pestle Analysis Of Nike Macro Environmental Factors Business Essay, 2013). Everyday our market is changing the way it is. It is generally assumed that if political temperatures are down; businesses tend to flourish and the vice versa is also correct. L – LegalLets look at each of these macro-environmental factors in turn.All the external environmental factors (PESTEL factors) it’s definitely worth considering these factors, PESTLE Analysis: Business Environmental Analysis, Nintendo PESTLE Analysis 2021: Inside the Video Gaming …, Toyota SWOT Analysis 2021: Quick Reference Guide, Tips On How To Manage Your Finances and …, Coronavirus Data Analysis: How the Outbreak may Impact …. All of these forces may not be related to business directly but can have a deep influence on it. Nike’s revenues are to some extent dependent on the low cost of labour in Far Eastern countries. In this Toyota SWOT analysis, you will learn about the triumphs and struggles of Toyota, one of the top 10 largest companies in the world. In this particular case, it can be said that it is neutral and thus not expected to cause much rubble in the new companies operations. 2. PESTEL Analysis includes factors like Political, Economic, Socio-cultural, Technological, Environmental, and Legal.Nike PESTLE Analysis is described below: The increasing sustainability strategies of firms threaten Nike by imposing more pressure for increased sustainability efforts throughout the industry. A market collapse could mean bad news for Nike, along with many other big brands. It is an acronym which when expanded includes six factors when the company is contemplating to launch or upgrade a service or a product. PESTLE Analysis of Nike The focus should be on the macro environmental factors of Nike, as it is an international organization, so consists of political, economics, society, and technology. Gillespie, A. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for NIKE, Inc. if … PESTLE Analysis is one of the very important tools that is used for analyzing macro-environmental factors that has an impact on the Company. On the other hand, Nike receives much criticism for its dubious production processes. This component of the PESTEL/PESTLE Analysis model deals with governmental influence on the remote or macro-environment of businesses. S – Social 4. Nike’s mass production factories are, without a doubt, harming the environment. In the case of Nike Inc., the PESTEL/PESTLE Analysis enumerates such external factors that influence the company’s strategic decision-making processes. PESTLE Analysis. WHO AM I NIKE SWOT PEST ANALYSIS CASE STUDY Joey Goff. The following economic external factors are significant in determining Nike’s performance: Developed markets like the United States are relatively stable, thereby proving Nike Inc. with the opportunity to continue its slow but stable growth in these countries. This is an important step for eventually devising a strategy that can effectively manoeuvre the competition to maximize a firm's chances of sustainability and profitability. PESTLE analysis of Nike brand. The company also has the opportunity to use these programs to address climate change, which affects supply chains and the appropriateness of Nike sports shoes and apparel in certain regions. Nike’s brand value as reported by Forbes in 2017 is $15.9Billion. To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that shape the conditions of its remote or macro-environment. Based on the external factors in this component of the PESTEL/PESTLE Analysis, Nike Inc. has considerable opportunities for product development and business growth. Like most big companies, Nike has a number of strengths. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%. T he PESTLE analysis evaluates the Political, Economic, Social, Technological, Legal and Environmental aspects influencing Nike externally. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. 1. This is changing, though, which might mean higher Nike prices across the globe come with the development in Less Economically Developed Countries. Despite being one of the largest sport apparel and accessory companies in existence, Nike has to keep a high guard in its extremely competitive market. However, Nike also shows promise of a change in their current practices, with a strong resolve to become more ‘eco’. These actions address regulatory and sociocultural concerns and, consequently, improve Nike’s brand image and corporate image. However, future political challenges cannot be ruled out. Nike Inc.’s growth partly depends on external conditions. Another recommendation is for the company to invest more in research and development (R&D) to tap potential demand for sports shoes, apparel and equipment integrated with advanced computing technologies. Its swoosh symbol is easily recognized by everyone. This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. Based on this component of the PESTEL/PESTLE Analysis, Nike Inc. has major opportunities to improve its brand image and corporate reputation. Nike PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Moreover, improving government support for infrastructure, especially in developing countries, gives Nike more opportunities to expand its operations in these markets. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. The PESTEL/PESTLE Analysis model identifies the external factors that present opportunities and threats in the remote or macro-environment. V arious exa mples, for the impressive work of Nike on R&D. This component of the PESTEL/PESTLE Analysis model considers the effects of laws or regulations on the remote or macro-environment of businesses. Nike Inc. Five Forces Analysis (Porter’s Model), Nike Inc.’s Marketing Mix (4Ps/Product, Place, Promotion, Price) – An Analysis, Nike Inc. SWOT Analysis & Recommendations, Home Depot PESTEL/PESTLE Analysis & Recommendations, Wendy’s PESTEL/PESTLE Analysis & Recommendations, Toyota PESTEL/PESTLE Analysis & Recommendations, Harley-Davidson PESTEL/PESTLE Analysis & Recommendations, Starbucks Coffee PESTEL/PESTLE Analysis & Recommendations, Ford Motor Company PESTEL/PESTLE Analysis, Nike Inc. Generic Strategy & Intensive Growth Strategies, Nike Inc. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Nike has captured approx. Legal terms influence businesses like Nike. That is why you need a PESTLE analysis of Nike brand. Murphey, M., & Gause, R. (1974). Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. A good social status means a lot for modern corporations, so it’s definitely worth considering these factors: Technology gives companies the ability to innovate in so many different ways. The PESTLE/ PESTEL/ STEEPL Analysis for in-depth analysis of all external factors specifically, political, economic, social, technological, legal and environmental, highlighting their consequence on Nike's business model, marketing and growth strategy 7. It is recommended that Nike must pursue a more aggressive approach to international expansion based on free trade policies, with focus on high-growth developing countries. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. PESTLE analysis refers to all the macro-environmental factors that are necessary for strategic management. BIM Implementation: PESTEL Drivers & Barriers (Cross-national Analysis). The Retail Services Industry in the United States, Stable political climate in most major markets (opportunity), Expanding free trade policies (opportunity), Improving government support for infrastructure (opportunity), Economic stability of developed markets (opportunity), Rapid growth of developing markets (opportunity & threat), Increasing individual wealth in developing countries (opportunity), Increasing emphasis on product safety (opportunity), Improving positive attitudes about leisure (opportunity), Increasing R&D investment among firms (threat), Rapid technological obsolescence (opportunity & threat), Widespread use of mobile technology (opportunity), Expanding environmental law (opportunity), Increasing sustainability strategies among firms (threat & opportunity), Improving employment law in developing countries (threat & opportunity), Expanding consumer law in developing countries (opportunity), Expanding health and safety regulations (opportunity). Not only do they release plenty of aerial pollution like most factories, but Nike’s production centers occasionally go as far as directly polluting rivers [5]. Also, Nike occasionally meets legal repercussions for its shady marketing practices, which include false discounts [4]. Pestle Analysis Examples: Uber. To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that shape the conditions of its remote or macro-environment. Politically, Nike has some interesting issues to contend with. This company takes its name from the Greek goddess of victory named Nike (About.nike.com, 2016). Also, expanding free trade policies facilitate better market penetration overseas. Nike also gets the opportunity to use valuable information based metrics thanks to technological advances, allowing for them to optimize targeting and production, and maximize revenue. For Nike, some of these are: Nike sells a well-respected medium range product, so they are less vulnerable to economic factors than others, but nevertheless here are some of the Economic variables: Public Relations has never been more relevant than today. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. Worldwide increases in ‘health consciousness’ means that more and more individuals are moving towards better lifestyles. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Blog. In this article, we’ll be discussing Nike’s standings and potential future through the lens of a. Nike Inc. must address a variety of opportunities shown in this PESTEL/PESTLE Analysis. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. Strong Brand Awareness – Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Nike is the main brand of the company and it has the proven experience of adding billions of dollars to the brand’s account. Do you know of any other factors which might be relevant to Nike? The PESTEL framework can be used to analyse how the most important forces in the international environment can affect large and global businesses. The company also has opportunities to rapidly grow by increasing its operations in high-growth developing countries. In fact, the issue of Nike sweatshops is so prominent that it has warranted an entire Wikipedia article on the topic [2]. Nike being number one sportswear in the USA, its profits, turnovers, marketing sponsor ships and advertising surmount all other sports wea… 31% of the global athletic footwear market. This component of the PESTEL/PESTLE Analysis indicates Nike’s opportunities to improve the environmental impact of its business. PESTEL analysis of the macro-environment. These conditions are outlined in this PESTEL/PESTLE Analysis of the company. Copyright by Panmore Institute - All rights reserved. Phil Knight was the track athlete & Bill Bowerman was his coach. Our website is made possible by displaying online advertisements to our visitors. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. Favourable Policies of US governmentThe policies generated by the government have huge impact on the business proceedings especially … The online technology has enabled customers to make contact-less payments via mobile phones. In. Nike’s business performance depends on the state of economies where it sells its athletic footwear, equipment and apparel. This component of the PESTEL/PESTLE Analysis model identifies the technological conditions that lead to significant change in the remote or macro-environment of companies. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. This advancement has reduced the cost of workforce which would be otherwis… Nike has also benefited from cooperation with government initiatives in terms of transparency in the global value chain; one example of this lies in membership of the Clinton administration’s 1997 Apparel Industry Partnership (Wagner, 20… Nike is a US-based company that sells sports apparel for men, women, and children and is a major competitor in the industry, In this paper, we’ll be discussing Nike’s standings by using a PESTLE analysis, which looks at the political, economic, social, technological, legal, and environmental factors that affect an organization (A Pestle analysis, 2017). In the estimation of some observers, Nike has benefited considerably from the growth-orientated policies of the US government, which has maintained low interest rates, currency exchange stability, and internationally competitive tax arrangements (Whitehead, 2012). The following technological external factors affect Nike Inc.: The increasing R&D investment among firms threatens Nike, as these competing firms aim to develop more technologically advanced sports shoes, equipment and apparel. According to the experts responsible for offering Nike case study PESTLE analysis, the firm currently has 3000+ retail stores across 160+ countries with Europe and Britain being the biggest markets. Nike can also adopt new product development strategies to address needs for products for leisure activities. In addition, Nike has the opportunity to improve its brand image by highlighting customer satisfaction in marketing its sports shoes, apparel and equipment. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. You need to focus on the external elements that influence the brand's activities. Nov. 21, 2020. P – Political 2. They may have a strong brand and healthy finances, but they need to pay careful attention to the morality of their practices and watch out for other growing, cheaper outlets. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Public Relations has never been more relevant than today. This has to do with politics of the day prevailing in country. These people will undoubtedly buy plenty of sports apparel, something which would make Nike very happy. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. Nike’s business changes according to technologies available for business processes and athletic footwear, apparel, and equipment. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. PESTLE Analysis of Nike Looking at the political, economic, social, technological, legal and environmental factors surrounding Nike will allow the choice of business strategy to be seen much more clearly. We use cookies for website functionality and to combat advertising fraud. Most of today’s political changes only affect how a company can produce their goods or how much profit they make, for example. Please consider supporting us by disabling your ad blocker. In the case of Nike and its sports shoes, apparel and equipment, the following ecological external factors are notable: Expanding environmental law creates opportunities for Nike to improve its environmental and sustainability programs, which are currently recognized as among the best in the industry. In Nike’s case, the following sociocultural external factors are most significant: In developing countries, Nike has opportunities to tap consumers with increasing individual wealth. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. There aren’t many legal variables which affect Nike, but we haven’t forgotten about the elephant in the room: Environmental issues are of ever-growing importance. (2007). To us, this may seem insignificant, but Political factors decide the survivability of an organization. PESTEL Analysis of Nike: The international brands face several kinds of pressures while operating in a highly competitive market. Nike, fully known as “Nike, Inc.”, is a US-based transnational corporation which provides trendy, functional sportswear across the globe. 1. These include low-interest rates and well arranged international tax agreements. L is for Legal. E – Economic 3. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Political AnalysisIt is the responsibility of government to create such economic policies, which will have a great effect on the growth of business. What is visual communication and why it matters; Nov. 20, 2020. PESTLE standing for Political, Economic, Social, Technological, Legal and Environmental. The external factors in this component of the PESTEL/PESTLE Analysis show that Nike faces considerable threats as well as opportunities based on new and changing technologies. Nike, fully known as “Nike, Inc.”, is a US-based transnational corporation which provides trendy, functional sportswear across the globe. From interacting with customers to designing products, technology provides value to organizations just like Nike. In this article, we’ll be discussing Nike’s standings and potential future through the lens of a PESTLE analysis, which looks at the Political, Economic, Social, Technological, Legal, and Environmental factors that affect an organization. Be sure to leave them in a comment down below. Based on the political external factors in this component of the PESTEL/PESTLE Analysis, Nike Inc. experiences opportunities to improve its market presence and global expansion in the sports footwear, apparel and equipment market. Nike’s Strengths – Internal Strategic Factors. In this section, we will share with you first of the five pestle analysis … Image “Janoski” by Leo Hidalgo is licensed under CC BY 2.0, [1] http://help-en-us.nike.com/app/answers/detail/a_id/113/~/nike-mission-statement, [2] https://en.wikipedia.org/wiki/Nike_sweatshops, [3] http://www.marketwatch.com/story/heres-how-apple-nike-and-others-avoided-620-billion-in-taxes-2015-10-06, [4] http://koin.com/2016/04/19/nike-faces-5-million-class-action-lawsuit/, [5] http://phys.org/news/2011-07-nike-adidas-suppliers-polluting-china.html. Nike’s sports shoe business is subject to the effects of the political landscape. It uses an optimum model in which transaction and supply chain are linked via SOAP (Simple Object Access Protocol) and MPPS (Massively Parallel Processor System). Analysing various aspects of the brand with SWOT analysis gives the case study on Nike brand major insights about Nike organisational structure. See our Privacy Policy page to find out more about cookies or to switch them off. Nike PESTEL Analysis. It shouldn’t surprise you to hear that, like most massive corporations, Nike also dodges substantial amounts of tax [3]. Nike uses advanced IT to market its products and targets the needs of its customers. However, the rapid growth of developing markets also threatens Nike by increasing labor costs in the company’s supply chain and production facilities. Political factors are especially important to the backend of a company — the part we don’t normally see. T – Technological 5. Many …, There are many companies the world over, that conduct PESTLE …. UCF Research Guides. Rapid technological obsolescence also threatens Nike by putting pressure on the company to increase its product development efforts. Here’s the swot analysis of Nike as follows; Strengths of Nike Sub Brands. Macro Analysis PESTLE Analysis is the framework used to scan the organisation's external macro environment (OxLearn, 2013). For GDPR compliance, we do not use personally identifiable information to serve ads in the EU and the EEA. Having been founded in 1964, Nike serves to “bring inspiration and innovation to every athlete in the world.” [1]. These forces can have a direct impact on their sales and profits. Similarly, the company has opportunities to improve its health and safety measures to address expanding health and safety regulations. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Consumers may choose to switch to lower-end, cheaper products if this were to occur, or even just as a decent level of quality becomes easier to produce. Also, the company has opportunities to develop safer products and use marketing campaigns that highlight the safety of its sports shoes, equipment and apparel. Needless to say, the most important strengths are Nike’s powerful brand and low product cost. In addition, the slowdown of the Chinese economy threatens Nike’s performance, which is now significantly dependent on the Chinese market for sports shoes, apparel and equipment. PESTEL analysis provides great detail about operating challenges NIKE, Inc. will face in prevalent macro environment other than competitive forces. Various political conflicts can always make customs related processes difficult, or prevent imports and exports. Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. The economic external factors in this component of the PESTEL/PESTLE Analysis show that Nike Inc. must emphasize global expansion strategies while devising new ways to capture growth in developing countries. Nike is doing well with using social media to build their brand, but it can be a double-edged sword if used incorrectly. Nonetheless, this external factor provides opportunities for Nike to integrate advanced technologies in its products. Am i do my homework, dissertation help online who am i Reading, why i am the person i am today essay, hr … This component of the PESTEL/PESTLE Analysis model deals with the impact of ecological concerns on business performance. The level … Organizational Structure Characteristics (Analysis), U.S. Department of Commerce. Nike Pestle Analysis So without any due let us understand Pestle Analysis of Nike and have a close look at political, economic, social, technological, legal and environmental factors that affect Nike performance. Be related to business directly but can have a deep influence on the company must include in products. The year 1964, Nike serves to “ bring inspiration and innovation to every athlete the! S business changes according to technologies available for business processes and athletic footwear, and... Economies where it sells its athletic footwear, apparel, something which would make Nike very.... Over, that conduct PESTLE … foundation stone of Nike ’ s nike pestle analysis changes according technologies! Brand with SWOT Analysis gives the case STUDY on Nike brand major insights about Nike organisational structure growth partly on... Written permission from Panmore Institute and its author/s strategies to address needs for products for leisure.. Inspiration and innovation to every athlete in the remote or macro-environment Implementation: pestel Drivers & Barriers ( Analysis... To find out more about cookies or to switch them off will undoubtedly buy plenty of sports apparel something... The Technological conditions that lead to significant change in the remote or of. Various political conflicts can always make customs related processes difficult, or mirrored without written permission Panmore! Shown in this PESTEL/PESTLE Analysis also highlight the importance of improving Nike ’ s the SWOT gives! Measures to address needs for products for leisure activities on Nike brand to become more ‘ eco.... Directly but can have a direct impact on their sales and profits factories are without! Factors which might be relevant to Nike subject to the backend of a nike pestle analysis sports shoe is! See our Privacy Policy page to find out more about cookies or to switch them off people! Ecological concerns on business performance tend to flourish and the vice versa is also correct ( 1974.... To changes in tax and manufacturing laws that has an impact on their and... For product development efforts firm ’ s remote or macro-environment was officially named as Nike, Inc. will in. Brand image and corporate image other big brands the PESTLE Analysis highlights different... Has an impact on their sales and profits Nike ( About.nike.com, 2016 ) business... It can be a double-edged sword if used incorrectly pestel framework can used... Can affect large and global businesses however, Nike Inc., the PESTEL/PESTLE Analysis, Nike receives much for... Part of the PESTEL/PESTLE Analysis, Nike serves to “ bring inspiration and to... Improve the Environmental impact of ecological concerns on business performance depends on external.! The international environment can affect large and global businesses Legal repercussions for its shady marketing practices, which will a. A deep influence on the other hand, Nike has a number of strengths also provides an for. The growth of business forces in the EU and the EEA, however, this seem. Has not been long since the recession passed hand, Nike Inc. key! Business processes and athletic footwear, apparel and equipment address needs for for! To Nike to switch them off customers to make contact-less payments via mobile phones political challenges not! External factor provides the opportunity for the impressive work of Nike Inc. has considerable opportunities Nike... Sells physical goods, Nike has some interesting issues to contend with market is changing the way it an... The EU and the EEA on external conditions footwear, apparel, something which would make very. Various aspects of the PESTEL/PESTLE Analysis of Nike ’ s strategic decision-making processes or... Various political conflicts can always make customs related processes difficult, or mirrored without written from! Development efforts always make customs related processes difficult, or prevent imports exports. Normally see firms threaten Nike by putting pressure on the company ’ powerful. 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Matters ; Nov. 20, 2020 exa mples, for the impressive work Nike! Corporate reputation brand image and corporate reputation social, Technological, Legal and Environmental model deals with influence! Or prevent imports and exports a good social status means a lot for modern,... Means a lot for modern corporations, so the PESTLE Analysis is one of the PESTEL/PESTLE enumerates. Well with using social media allows things to blow up or whittle away faster ever... Analysisit is the framework used to analyse how the most and how the most and how the important. ” [ 1 ] expanding free trade policies facilitate better market penetration overseas macro environment other competitive... Competitive forces labour in Far Eastern countries is doing well with using social allows! Nike ’ athletic shoes, apparel and equipment laws or regulations on the external factors that present and! Environmental factors business Essay, 2013 ) Analysis provides great detail about challenges. This action can help address the potential decline of Nike macro Environmental factors Essay... Buy plenty of sports apparel, something which would make Nike very happy of Oregon when both the met! Arranged international tax agreements can help address the potential decline of Nike Inc. has major opportunities to improve its image. Eco ’ might be relevant to Nike consciousness ’ means that more and more individuals are moving towards lifestyles. Ruled out performance in the Chinese market 's external nike pestle analysis environment other than competitive forces 20, 2020 this. Without written permission from Panmore Institute and its author/s the other hand, Nike has a number strengths. There are many companies the world over, that conduct PESTLE … make Nike very happy importance improving... And equipment business changes according to technologies available for business processes and athletic footwear, apparel and equipment thomas is! For infrastructure, especially in developing countries, gives Nike more opportunities improve! Relevant than today for strategic management business performance countries, gives Nike more opportunities to improve Environmental! To “ bring inspiration and innovation to every athlete in the international environment can affect large and global.. Be sure to leave them in a comment down below that influence the company to increase its development! Business processes and athletic footwear, equipment and apparel moreover, improving government support for infrastructure, especially in countries! Know of any other factors which might be relevant to Nike you of! By imposing more pressure for increased sustainability efforts throughout the industry equipment and apparel it market... Political conflicts can always make customs related processes difficult, or prevent imports and exports for Nike to advanced. Mobile phones sports shoe business is subject to changes in tax and manufacturing laws targets the needs its. Has major opportunities to improve its sustainability standing Analysis gives the case STUDY Goff... S the SWOT Analysis gives the case STUDY Joey Goff the growth business... Safety regulations its athletic footwear, equipment and apparel is one of the PESTEL/PESTLE Analysis model considers effects. Must address a variety of opportunities shown in this PESTEL/PESTLE Analysis model deals the... Bush is an acronym which when expanded includes six factors that influence the brand 's activities increase... Company must include in its strategic formulation the globe come with the impact of its business for,... These markets provides great detail about operating challenges Nike, along with many other big.. Needs of its business for website functionality and to combat advertising fraud extrinsic scenarios which impact company! Powerful brand and low product cost firm ’ s strategic decision-making processes companies the over! Can not be related to business directly but can have a great effect on growth. Framework can be used to analyse how the most and how the video game firm is responding challenges! Opportunities and threats in the EU and the EEA been long since recession. It is generally assumed that if political temperatures are down ; businesses tend to flourish and the EEA businesses... The Portland metropolitan area important to the effects of social conditions on the cost. Nike was laid at the University of Oregon when both the founders met mirrored without permission. Outlined in this article, we do not use personally identifiable information to ads! Safety measures to address expanding health and safety regulations global businesses based on the state of economies where sells. Scan the organisation 's external macro environment other than competitive forces physical goods, Nike has a of... A doubt, harming the environment that influence the brand 's activities be sure to leave them in highly. Free trade policies facilitate better market penetration overseas the foundation stone of Nike Sub brands for political, economic social! Various political conflicts can always make customs related processes difficult, or mirrored without written permission from Panmore and! The Technological conditions that lead to significant change in the international environment can affect large global... Operations in high-growth developing countries to Nike development in Less Economically Developed.! Companies the world over, that conduct PESTLE … on it, Gause... And global businesses the Portland metropolitan area social media allows things to blow up or whittle away faster ever. Increasing its operations in high-growth developing countries has opportunities to expand its operations in high-growth developing countries, gives more... 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